Global Fragrances & Perfumes Market to Reach $33.6 Billion in 2012, According to New Report by Global Industry Analysts

San Jose, CA (PRWEB) November 11, 2008 -- The international fragrances and perfumes market is highly polarized and fragmented given the extreme faddish fashion trends dictating the market's fortunes. Although exhibiting a decent growth, the global fragrances and perfumes market does not reflect consistent growth across geographic regions. Regional variations in growth reigns supreme given the market's dependence on a country's GDP, standard of living, and level of disposable incomes. Fragrances and perfumes in some countries are aspirational purchases and are influenced by demographic perception of style, luxury and status/prestige. European consumers rank among the finest of connoisseurs of fragrances and perfumes.

The global fragrances and perfumes market (http://www.strategyr.com/Fragrances_And_Perfumes_Market_Report.asp) is projected to reach US$33.6 billion by the year 2012, as stated by Global Industry Analysts, Inc. Europe represents the largest market, capturing an estimated 46% share of global demand in 2008. Asia-Pacific and Middle East & Africa represent the fastest growing markets, with CAGRs of 5.5% and 6% respectively over the next five years. Growth in these regions is led by low penetration markets such as China and India, where huge untapped opportunities are the focus of large international players. Given the increasing willingness among Asian women to use a famous brand to improve their image, opportunities abound in these markets. In the Middle Eastern market, especially Saudi Arabia, close to 84% of women utilize perfumes, while only 53% of the men utilize aftershave/male fragrance.

In terms of segments, women's fragrances and perfumes market (http://www.strategyr.com/Fragrances_And_Perfumes_Market_Report.asp) represent the largest while men's fragrances and perfumes market represent the fastest growing. Traditionally a difficult segment to generate sales, men's fragrances, and perfumes is beginning to ease, and cave in to the charms of expensive cologne.

These and other market data and trends are presented in "Fragrances & Perfumes: A Global Strategic Business Report" published by Global Industry Analysts, Inc. This GIA report discusses the prevailing trends, issues, demand forecasts, and activities that affect the industry. The fragrances and perfumes market is analyzed in $ Million by the following geographic regions - United States, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America; and product segments - Women's Fragrances & Perfumes, Men's Fragrances & Perfumes (http://www.strategyr.com/Fragrances_And_Perfumes_Market_Report.asp), and Unisex Fragrances; Analytics for the period 1991-2015 provide a comprehensive understanding of the market. The report discloses significant facts and figures on global penetration levels, changing consumer preferences, update on best selling fragrances, changing promotional strategies and future industry directions. Besides this, the competitive scenario at both global and regional level, recent industry consolidations, popular product lines from world-renowned fragrance manufacturers, market shares of leading fragrance companies, leading brands, regional trends are provided.

Dominant global forces profiled in the report include Avon Products, Inc., Bulgari S.p.A., Chanel SA, Coty, Inc., Elizabeth Arden, Inc., Estee Lauder, Inc., Gucci Group NV, Gianni Versace S.p.A., Liz Claiborne, Inc., L'oreal SA, LVMH Group, Procter & Gamble, Puig Beauty & Fashion Group S.L, Polo Ralph Lauren Corporation, and Revlon, Inc. among several others. The study enumerates recent developments and other strategic industry activities, and is an easy guide to What, Why, When, How, Where, and Who of the industry.

For more details about this research report, please visit http://www.strategyr.com/Fragrances_And_Perfumes_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) (http://www.StrategyR.com/) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

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